Vertex Media Group

Usability & Conversion

Getting a user to visit your site is just half the challenge. The other half is making your site usable and converting your visitors into leads, and those leads into sales. At Vertex Media Group, we will utilize our experience and expertise in online marketing to optimize your web site for maximum usability leading to an increase in qualified leads and conversion rates.

Vertex takes a holistic approach to improving your web site usability and conversion rates. We analyze several facets of your online marketing, web design, and coding, to develop a comprehensive, persuasive solution to increasing your click and conversion rates. This includes:

Usability Analysis: We examine the accessibility, navigation, readability, and functionality of your web site for users and search engines.

Speed and Coding: We review the speed of downloads and page views, as well as the amount of coding. We can decrease the amount of code without compromising look and feel, to increase its visibility to search engines.

Marketability: We see how persuasive your content is, and how easy it is for users to determine your products and services quickly and easily. Does your site make people want to use your services?

Vertex will conduct an intensive conversion and usability review, and then suggest a custom solution that will increase your marketability and conversion rates. We will create an online marketing campaign to bring customers to your site, and then optimize your site to persuade those visitors to inquire about your products or services. Contact us today for a conversion and usuability review, and start your online marketing campaign today.